One of my husband’s favorite sayings is “If it were really a short cut, it would be called the way.” So true! It’s true for marketing as well. Email marketing is cost-effective, but it requires time to strategize and do it well. If you’ve been collecting email addresses for your customers and prospects, sending an email newsletter is a great way to connect with them. Here are some suggestions:
Keep it simple.
Get personal. Great customers are your friends, right? Write to them as friends.
Don't go overboard with images or flashy templates. Many people have images turned off on their emails, so they may only see the text. Make the text matter.
Don't use generic stock images. If you don't have an image that makes sense, skip it.
Don't make it a communication about you. It should be about the customer!
Share useful or entertaining information. Examples: "What we're reading" links to articles or a picture of your boat dog "at work."
Don't take yourself too seriously.
If you’re already marketing effectively through email, congratulations! If you’re squeezing your email marketing in late at night or at the last minute and finding yourself taking “shortcuts,” reconsider your strategy. Your email list is precious; treat it that way!
Next month, we’ll tackle social media. In the meantime, if you have questions about email marketing, marketing strategy, or anything boating, fishing, or sailing, just click here to email me or give me a call at 410.216.9309. We love boating and we love marketing, and we never get tired of talking about either!
Mary PS - If you haven’t got email lists ready to go, give us a shout. We’d be happy to talk strategy with you and make suggestions on how to create email lists and design campaigns to drive results.