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Don't Stop Believing... in Advertising

Why advertise in an uncertain economy?

In times of economic uncertainty, it’s easy to panic and keep a tight lid on spending, and while that may be smart for a family budget, it’s not necessarily the best idea for your business.

Boat with logos on the hull

Why? Because when other businesses decrease their advertising spend, an incredible opportunity is presented for the companies that take the opposite approach and maintain or increase their advertising budgets. Such companies historically increase sales and market share during the tough times—and afterward!


Snap, Crackle, Pop!

Take for example, Kellogg and Post—the cereal companies. During tough economic times in the late 1920s and early 1930s, Post cut back spending, but Kellogg introduced a new product, Rice Krispies, doubled its ad budget, and leaned into the new advertising medium called radio. The strategy paid off handsomely for Kellogg, and it remains the industry leader today.


Put the Strategy To Work for You

We're not just talking about two cereal companies during the Depression. Research going back nearly a century points to the advantages of maintaining or even increasing advertising budgets during a weaker economy.


It’s not easy. It takes guts to do it, but according to the Forbes article linked below, studies show that it pays off.


Want to learn more about the value of advertising in challenging times?

Here's a good article:


Our Tip For You

Fight the understandable urge to scale back on advertising during uncertain times or a weak economy. Stability might be exactly what your customers are looking for.

 

We spend all day every day thinking about boats and marketing, and we’re here to help.

Give us a call at 410.216.9309 or click here to email us.


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