What is evergreen content?
“Evergreen content is search-optimized content that is continually relevant and stays 'fresh' for readers over a long period of time… It continues to be relevant long past its publication date, with search traffic growing over time.”*
How a marine business will benefit from evergreen content.
Evergreen content is important for all industries, including the marine industry. Evergreen content will help:
Drive traffic to your website with minimal effort over time.
Improve your Search Engine Optimization (SE0) results.
Establish your business as an authority in your community and industry.
Easy examples to get you started.
Here are four ideas for evergreen web posts that you might try on your site.
Boat buying tips
DIY projects or tips that use one of your products
The value of a boat survey
Local cruising destinations
Want to learn more about evergreen content? Here is an article we like:
We spend all day every day thinking about boats and marketing, and we’re here to help.
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