Print Advertising Still Delivers
- beth443
- Feb 17
- 1 min read
Updated: Feb 18
Print isn't dead. Not even close.
That's why companies such as Volkswagen, West Marine, IHG Hotels & Resorts, and Fanta still advertise in print. It's why internet powerhouse Amazon printed a Kids Gift Book for the holidays. The power of print just can't be replaced.
Five reasons to harness the power of print for your maritime business.
Ads do better when placed where customers expect to see them, so, for example, when a boater picks up a boating magazine, they're prepared to absorb your ad.
Niche audiences who read long-running print publications tend to transfer their trust in the publication to trust in the advertiser.
With print, your audience tunes in on their own terms and on their own time.
When your competitors have turned solely to digital, print will set you apart as tangible and permanent.
The global print market is expected to expand in 2025*
Print + Digital
We're not down on digital. Not at all! When it comes to sales and marketing, print and digital work in tandem. Your ads have more impact when seen across multiple channels. And today, we can take the reader directly from the print page to your website with tools such as QR codes. Each medium boosts your investment in the other.
Want to learn more about the value of print in 2025? Here are three articles we like:
We spend all day every day thinking about boats and marketing, and we’re here to help.
Give us a call at (410) 216-9309 or email marketing@spf-360.com.
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