Marketing Your Business at Boat Show Time

Marketing around a boat show is an especially good strategy for show exhibitors, but even if you won't have a display at the show, you'll want to be in front of your target audience at boat show time.

If you've invested in a boat show exhibit, you'll want to let customers and potential industry partners know why you should be on their “must-see” lists.

We recommend these five strategies:

1. Promote your intended presence with a strong press release.

2. Inspire your audience to visit your display; use website pop-ups, social media posts, and email campaigns.

3. In all communications include your logo and your location inside the show.

4. Ask the boat show communications team to partner with you in promoting your presence at its show.

5. Increase advertising before, during, and after the show to keep your product or service at the top of customers' minds.

   
   

Looking for more ideas? From our decades of experience helping marine industry businesses prepare to get the most out of their boat show booths and displays, we have many more strategies that we look forward to sharing with you. Find them at Your Boat Show Exhibit is a Marketing Tool or call us at 410.216.9309.

Looking for a friend to talk with about your overall marketing strategy? Give us a shout at marketing@spf-360.com.