A marketing plan will help you chart your course.
Sketch out a marketing plan to:
Reach boaters and fill your customer pipeline.
Ensure opportunities don't slip through the cracks.
Build a cohesive business strategy.
Sustain and grow your company.
Get your products or services in front of the boaters who need them.
Five questions to get started:
What do you want to promote? Current and/or new products and services? Maybe it's your high quality customer care.
Where do you want to be seen and what channels will you use to communicate? Print, email, digital (social media, blogs, videos)? Boat shows, demo days, open houses? How about sponsorships, in-person events, and in-kind donations?
How will you measure success?
When is the best time to communicate your message and highlight your brand?
Want to learn more about creating next year's marketing plan? Here are two articles we like:
We spend all day every day thinking about boats and marketing, and we’re here to help.
Give us a call at (410) 216-9309 or email marketing@spf-360.com.
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