Boating season is the perfect time to get them. Try these five strategies: Leverage customer care. Referrals have to be earned, and the...

What it means to be customer focused. With this strategy, you’ll get to know your potential customers’ dreams, fears, and perceived obstacles, and you’ll communicate how you can help the customers reach their goals. Why customer focus is important. Being customer-focused builds trust with new and existing customers. It is relational, and it can have great benefits for your business. To start your customer-focused marketing campaign, try this: Imagine your product, then pict