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Looking for Referrals?

Boating season is the perfect time to get them.


dog with sunglasses on a boat

Try these five strategies:


Leverage customer care.


Referrals have to be earned, and the way to do that is to take good care of your customers. Since most marine businesses have lots of customer engagement during the boating season, this is prime time for ensuring that all your customer interactions meet or exceed their expectations.


Connect with micro-influencers.

Micro-influencers are local publications, social media channels, and personalities that already operate in your niche and interact with your target audience. Try using one or more of these trusted sources to promote your products and services to potential customers.


Nurture your relationships with current and former customers.

Engaged customers, past and present, are more likely to make referrals. Consider making a plan to connect this summer with a predetermined number of customers with whom you've lost contact.


Use all the tools in your toolbox.


Word of mouth often comes to mind when we think of referrals, but you can be proactive with:

  • Direct Asks: When you've exceeded expectations, don't be afraid to directly ask a customer for a referral.

  • Testimonials: A good choice for customers who are hesitant to share others' contact information.

  • Incentives: Reward referrals by offering a discount on purchases or sending swag with your branding on it.

  • Sharing customers’ positive experiences: With web posts, newsletters, or through social media, let potential buyers know about your happy customers.


We all know this one. A referral should be properly thanked with sincere appreciation. Remember, it's all about building and maintaining relationships.


Want to learn more about referral strategies?

Here is an article we like:

 

We spend all day every day thinking about boats and marketing, and we’re here to help.

Give us a call at (410) 216-9309 or click here to email us.


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