Boat Show Marketing: Will they stop at your display?

What's your boat show marketing strategy?

Three pre-show strategies to ensure you stand out among the crowd.

With so many visitors, standing out at a boat show takes strategy—starting with these three steps will help you get noticed by the boaters that need your product or service.

1. Declare an ambition 

Decide what success looks like—sales leads, launching a new product, strengthening client ties, boosting brand awareness, or networking for partnerships.

2. Ignite interest

Promoting your presence prior to the show is key to building traffic in your booth. Most serious shoppers plan their visits in advance, so make sure you’re on their radar. Issue a press release, and send updates via email, web posts, and social media.

Check with your show organizer for more promotional tools. (If you're headed to the Annapolis Sailboat Show, now is the time to reach out, annapolisboatshows.com.)

3. Engineer a dynamic display

Design your exhibit space to be eye-catching, reflect your brand, and invite visitors to stay. Use strong signage, engaging layouts, and create a space that works in any weather

Want to learn more about branding and marketing at boat shows?

We like this article: Ten Tips for Boat Show Success.

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SPF-360: Marketing solutions for the marine industry in the Chesapeake Bay and Mid-Atlantic regions.

We spend all day every day thinking about boats and marketing, and we’re here to help.

Give us a call at 410.216.9309 or click here to email us.