Five Things Worth Spending Marketing Money On
Companies that go silent in challenging or uncertain times will find themselves behind the eight ball when demand picks up. If your budget is tight, here are five marketing tools worth spending money on.
Targeted Emails
Articles and videos that answer customer questions establish your company as the authority in the boating industry. Be sure to pair strong visuals with written content.
Evergreen Content
Articles and videos that answer customer questions establish your company as the authority in the boating industry. Be sure to pair strong visuals with written content.
Customer Attention and Care
In an uncertain economy, boaters save their recreational dollars to do business with companies that they already know and trust.
Industry Events
Whether it’s a booth at a boat show, sponsorship of a fishing tournament or regatta, or showing up at a demo day, make sure your name and brand are top of mind. Aim for face-to-face interactions and hands-on demos of your products and services.
Aligning your business and offerings with niche influencers
Placing your name and brand in local or niche media channels associates your company with the region’s most relevant influencers and aligns you with those-in-the know.
Ready to brainstorm about your sales and marketing goals?
Give us a call at (410) 216-9309 or email us. And for marketing solutions specifically geared for the recreational boating industry, navigate to the SPF-360 blog home page.
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