Lead the Fleet - Four Fall Marketing Tips

Throughout the fall, lead the fleet with powerful marketing efforts. Photo by Will Keyworth

Fall is not the time to let the sails luff or take your hand off the throttle. Instead, it is the perfect time to connect with customers and potential buyers. Here are four tips to keep you at the front of the fleet as we near the end of boating season in the Mid-Atlantic region.

Look through the lens of your customer.

• What are their dreams?

• What are their pain points?

• What are their perceived barriers to entry or obstacles to moving up to a bigger boat, investing in new equipment, or buying new gear to take their boating to the next level?

Tailor your marketing materials.

• For the more impulsive fall shoppers or the bargain hunters, promote 'end-of-season' inventory discounts and clearance sales.

• For the more pragmatic buyers, design marketing materials to move such customers through the buying journey, so they'll be ready to make a purchase in the early spring.

Be seen in local and regional communication channels.

Now is the perfect time to advertise in local or regional publications that target sailors and powerboaters. When boats are on the hard, boaters love reading and dreaming about boating.

Send a fall newsletter.

Through bold images and inspiring text, show off your customers enjoying their boats this past summer and offer a sneak peek at your upcoming offerings.

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At SPF-360 we spend all day every day thinking about boats and marketing, and we’re here to help.

Give us a call at (410) 216-9309 or email marketing@spf-360.com.