Does Your Brand Make Waves?

Grow brand recognition to leave the competition in your wake.

Four Questions To Leave the Competition in Your Wake

1. Do my visuals clearly show my company's solutions to the challenges facing my target audience? 

   Example: Each cover of FishTalk magazine answers the question, 'How and where can I catch more fish... and have fun while doing it?'

2. Am I consistent in my graphics, using the same color palette, fonts, and tone to create visuals that are cohesive and memorable? 

   Example: SpinSheet's logo is blue; PropTalk's is red; and FishTalk's is green. Each publication uses the same font and paper, and the tone is always upbeat.

3. Have I partnered with an influencer or trusted company to help grow positive brand associations? 

   Example:  Annapolis Boat Shows chose SPF-360 as its official media partner in part because SpinSheet and PropTalk have long-standing fans who are loyal readers and die-hard boaters.

4. Do my potential customers feel as if they see me everywhere? 

   It's about affiliation and your potential customers' perception that you are in places where people (and businesses) like them hang out. Beyond boat shows, regattas, chandleries, marinas, and tackle shops, where do members of your target audience congregate? 

   Example: The Family Forest Carbon Program, which targets landowners who seek sustainable forest management practices, is an advertiser in FishTalk Magazine.

   
   

   In sum, set your brand apart from the competition, partner with a trusted source, be visible in the right locations, and create consistent visuals that demonstrate how your offerings will make life better for individuals in your target audience.

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SPF-360: Marketing solutions for the marine industry in the Chesapeake Bay and Mid-Atlantic regions.

We spend all day every day thinking about boats and marketing, and we’re here to help.

Give us a call at 410.216.9309 or click here to email us.